OTT Services and the Rise of Free Streaming

These days, OTT services are receiving a lot of love from users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are well-known examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

There are many reasons why OTT has become popular.

It allows people to enjoy different genres from a single service.

Users can pick movies, dramas, or shows according to their interests.

In addition, OTT is cheaper than conventional subscription TV.

Being able to stream anywhere using mobile devices is also attractive.

Recently, increasing subscription prices have caused 부담 for many users.

As a result, attention toward free services is increasing.

Free platforms supported by ads let people watch without cost.

This is especially attractive to users who Free streaming care about budget.

FAST platforms are emerging as a new type of free streaming model.

KT recently introduced “Gi Live,” a FAST service that gained attention.

As the traditional market slows, FAST is becoming a new profit model.

The main benefit of free platforms is zero subscription fees.

Another plus is the wide range of available programs.

However, users must watch advertisements, which can be inconvenient.

Also, content quality may be lower than paid OTT services.

Both markets will likely keep developing over time.

Ad-based free models may become even more popular among users.

Being able to watch without cost is highly appealing.

In conclusion, combining premium OTT quality with free access matters.

If both advantages are used properly, users can gain better experiences.

Upcoming changes in OTT and free streaming are highly anticipated.

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